Monarch
Steel • Midnight Blue Calf
Any watch can tell time, but not every watch tells you your value!
★ ★ ★
Step into your power.
♛Back our campaign on Indiegogo›A Maison devoted to the diamond. Three case materials, four characters, one patented geometry — assembled in Switzerland.
The House Names
Diamond King & Diamond Queen
Three titles, one geometry. The Aureus, the Monarch and the Empress are each crafted as Diamond King or Diamond Queen — the same patented diamond case, worn by him or by her.
Aureus
Diamond King & Diamond Queen
Monarch
Diamond King & Diamond Queen
Empress
Diamond King & Diamond Queen
Chapter I
Leather
Full-grain calf and alligator, hand-stitched in the Swiss tradition.
Monarch
Steel • Forest Green Alligator
Empress
Two-Tone • Onyx Calf
Aureus
Yellow Gold • Onyx Calf
Monarch
Steel • Cognac Calf
Monarch
Steel • Onyx Calf
Swipe ← →
Monarch
Steel • Midnight Blue Calf
Monarch
Steel • Forest Green Alligator
Empress
Two-Tone • Onyx Calf
Aureus
Yellow Gold • Onyx Calf
Monarch
Steel • Cognac Calf
Monarch
Steel • Onyx Calf
Chapter II
Rubber
Vulcanised rubber for the hours that move — sport, water, weight.
Monarch
Steel • Black Rubber
Titus
Rose Gold • Espresso Rubber
Aureus
Yellow Gold • Black Rubber
Swipe ← →
Monarch
Steel • Black Rubber
Titus
Rose Gold • Espresso Rubber
Aureus
Yellow Gold • Black Rubber
Chapter III
Integrated Bracelet
Sculpted from a single gesture — case and bracelet flow as one continuous architecture.
Aureus
Yellow Gold • Integrated Bracelet
Monarch
Steel • Integrated Bracelet
Empress
Two-Tone • Integrated Bracelet
Swipe ← →
Aureus
Yellow Gold • Integrated Bracelet
Monarch
Steel • Integrated Bracelet
Empress
Two-Tone • Integrated Bracelet
Chapter IV
PVD
Black PVD-coated steel — the Rufus, blackened armour cradling a sunburst dial.
Rufus
Black PVD • Silver Sunburst Dial
Rufus
Black PVD • Crimson Sunburst Dial
Swipe ← →
Rufus
Black PVD • Silver Sunburst Dial
Rufus
Black PVD • Crimson Sunburst Dial
Maison ROYALTY
She is the Diamond.
ROYALTY© is, above all, a maison inspired by her — because the diamond is hers. Yet every silhouette, the Aureus and the Monarch alike, is offered as Diamond King or Diamond Queen: the same patented case, sized and faceted for him and for her.
“For her, the diamond. For him, its shadow.”
And For Him
He wears the Crown.
The Diamond King is engineered for the modern sovereign — broader on the wrist, deeper in presence. The same patented silhouette, recalibrated for him: assertive proportions, brushed and polished surfaces, weight that anchors every gesture.
“Worn quietly. Recognised instantly.”
The Movement
Sellita SW-200-1 Automatic
At the heart of every ROYALTY© beats a Swiss Sellita SW-200-1 — a self-winding automatic mechanism, finished and regulated by hand. 26 jewels. 28,800 vibrations per hour. Forty-one hours of autonomy.
- Assembled
- By Hand
- Manufacture
- Up to 5 Months
- Origin
- Switzerland
The Coffret
A vault, in piano-polished wood.
Each ROYALTY© arrives in a coffret of high-gloss piano-lacquered MDF, its lid bearing a debossed, laser-engraved ROYALTY© crest in gold. Beneath the timepiece, an integrated drawer cradles the warranty card and a personal letter from the founder.
- Piano-polished MDF, hand-finished
- Debossed, laser-engraved ROYALTY© crest in gold
- Integrated drawer for warranty card & founder’s letter
An Iconic, Patented Design
Internationally patented.
Only at ROYALTY©.
At the heart of every ROYALTY© timepiece lies an internationally patented, diamond-shaped case — a proprietary silhouette that cannot be reproduced and is obtainable nowhere else. One geometry. One house. One signature.
Protected by international design patent
Download Design Patent (PDF)In Motion
Three studies of the diamond.
Chapter I
Light, in motion.
Sapphire, steel, and the patented diamond — caught in the slow turn of light.
Chapter II
On the wrist.
Weightless geometry, lived. The Diamond Queen at her most personal.
Chapter III
Mechanics, unveiled.
The Sellita SW-200-1 breathes beneath sapphire — Swiss craft in quiet detail.
Maison ROYALTY
“Time, when shaped with intention, becomes an heirloom.”
Each ROYALTY© timepiece is conceived around the diamond — a patented silhouette, a quiet rebellion against the round. Assembled in Switzerland, finished by hand, signed by intent.